‘It’s more interesting to tell a story within a fashion spread. This same process can be and should be applied when branding a product in advertising or even developing spreads within a catalogue.’
The foremost importance with the photography within his shoots is that the atmosphere created and captured, something that Warren seems to do instinctively. The product is second to the ambience and feel of the campaign. It is his attention to detail and charming ‘story telling’ style that makes him the ideal photographer for this brief.
‘I don’t usually separate story telling from the technical aspects, because to me it’s part of the whole package.’
Keep checking out his website to view his latest projects – We can’t get enough!
Below are a selection of images from Warrens portfolio that are personal favourites of the SB team. Directly below is a shoot titled 'Hitcock Blonds' that we pinned up around us during the shoot to take direction from.
P X
